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Think outside of the box


Neil Butler
9 February 2026

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What box are you talking about?

Facilitators and workshop presenters love to encourage people to think outside the box. I think it is their attempt to create fresh ideas but, from where we sit, if there is even the shadow of a box in the back of people’s minds, then the cognitive constraints will be there too.

We reject the concept of a box … we don’t think outside of the box because, in our Transformaginative world, there is no box at all.

Let’s forget there was ever a box and start imagining.

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