Neil Butler
27 April 2026
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Change Managers love a good WIIFM – an acronym for What’s In It For Me?
In many cases, however, the me part turns into looking at what is in for the company, for the project or the Change Manager themselves. What will make it easiest for me to deliver the change?
We are all about WIIFT – What’s In For THEM.
Change and transformation (and indeed, Transformagination) should not be made easier for the program team. It should about minimising impacts and being transparent for the colleagues who are affected by the program.
So ask yourself, WIIFT.
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