Neil Butler
2 March 2026
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We’ve all been there – 45 minutes into a ten-hour road trip and the chorus starts from the back seat – “are we there yet?”
If you are using some kind of GPS, you should be able to announce that you have around nine and a quarter hours to go. If not, you can probably take a guess based on where you are going.
BUT … if you want a precise answer from your GPS, you’ll need to know two things – where you are now and where you are headed. Without a destination, your GPS can’t give you an answer, much less an accurate answer.
It’s the same with change and transformation activities. If you don’t know where you are headed – and I don’t mean some vague idea of where you are going – you won’t know when you get there. In fact, even when you think you’ve arrived, you won’t be 100% sure that you are in the right place.
Skilled change and transformation leaders set out with clearly defined outcomes so they know when they arrive at their destination.
Do you insist on that clarity of destination when you set out on a new change activity? If not, I think you probably should.
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