We know what your first question is ... but let's take a moment to build up to answering it.
To start with, let's consider change. We like to think of change as the action or process of making something different. We see change everywhere, every day - sometimes intentional, often accidental and out of our direct control. Often change is reactive - something happens and then we have to behave or operate in a slightly different way.
Next up we have transformation. This goes much further than change. Transformation is about changing something completely - changing its function, making it operate or exist in a totally different way. Transformation is rarely accidental. Transformation is almost exclusively proactive. Transformation needs foresight and a direction but often operates within the constraints of heritage, rules, tradition and "the way we do things around here".
But what if there were no constraints? What if there were no rules? No limits? Total freedom to start again - not with foresight but with creativity and vision.
That's Transformagination®.
We say that Transformagination is a whole new way of thinking. It's not a methodology. It's not an accreditation. It's not a thing you do. It's an unrestricted opportunity to dream. True creativity in re-designing your business.
Transformagination is seeing the world without the constraints that corporate inertia often imposes on creative and innovative thinking. Transformagination is the complete opposite of "that's not how we do things around here". Transformagination would rather take an idea too far than be stuck in "more of the same".
The History of Transformagination
A couple of colleagues were sitting in a bar ... it sounds like the start of a joke, doesn't it? But that is literally how the concept of Transformagination was born.
Their client was a traditional kind of business - risk averse, run by senior leaders who were late in their career, leaders who had only ever worked in the same industry. Incremental change was a challenging enough step for the client but the issues they had needed more than incremental change. After a couple of refreshments and some animated discussion, the conversation ended and the colleagues went their separate ways for the weekend.
But for one of those colleagues, Neil Butler, there was a nagging thought that just wouldn't go away. Maybe, just maybe, there was something would take the client beyond incremental change, even beyond the boundaries of a transformation.
Transformagination.
And that's where it started. But where will it go from here?
Want to know more?
Of course, you do.
Maybe not now, maybe not next month. But at some stage down the track, you'll be sitting there thinking that you might need to know more about Transformagination.
And when you do, get in touch and let's see how we can help.